Foundry · noun: a place where strategy is forged
Build a real strategy:
an action agenda,
not a wish list.
Foundry is a guided wizard that walks you through building one: diagnose the hard problem, name your unfair advantage, choose a focused policy, ship concrete actions.
Based on Richard Rumelt's Good Strategy / Bad Strategy. A built-in critic flags fluff, restated goals and incoherent actions as you type.
Bad: wish list
- Grow revenue 3x
- Be world-class in customer experience
- Maximize engagement
- Build a high-performance team
No diagnosis. No focus. Goals dressed as plans.
Good: action agenda
- Crux: Churn week 2: onboarding hides core feature.
- Power: Only product with feature X built in.
- Policy: Make X the first thing users touch.
- Action: Rewrite onboarding to lead with X by Friday.
One challenge. Diagnosed. Concrete.